HomeMade Meal Kit Branding & Packaging (School Project)

School Project Brief -

Meal kits have been around for a very long time. During this global pandemic, they have become more popular than ever with people working from home and avoiding grocery stores. They offer quick, nutritious meals that can be cooked in a relatively short time by providing recipes with re-portioned and partially prepared foods. Delivery kits are becoming more popular by the day, but packaging waste is also a growing concern for the environment.

For this project you will come up with a new delivery meal kit company that creates less waste for a more sustainable and circular environment. You must come up with the brand identity, structures of the outer packaging, 2-3 structures for inner packaging and a recipe card. Think creatively and have fun with materials and structures. Think about less waste, circular economy and sustainability. Think outside the box - no pun intended! The recipe card must include all ingredients and cooking methods for one recipe.