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Lolly Hand Pies Company Branding & Packaging (School Project)
For this assignment, you will create an identity and items for a tiny, hole-in-the-wall location serving different types of hand pies (sweet + savoury versions) for take-out only (Think urban, hip lunch spot, rather than a place in a mall food court)
First you will need to come up with a name and logo for your shop
Then you will design the following elements:
1) a logo and business card
2) a takeout "menu", listing the varieties they offer. Types of dishes to be separated into categories (eg, meat/ veggie or sweet/savoury, whatever is applicable), then have a brief description of ingredients etc. There needs to be at least 12 different offerings. *think suitable format for this. It should be something customers can carry in a bag/ pocket/purse, take back and put in a work lunch-room for example. These are produced inexpensively (often a folded piece of paper) but that doesn't mean the design can't be super-cool.
3) a design for a take-out container (you may use mock-ups for this or render it yourself, however, you need to think through the labelling of each - eg if someone orders 6 different ones, how can they be inexpensively labelled in a way to tell them apart?









