Pabst Light Packaging Rebrand Concepts ( Rayment & Collins )

As a designer at Rayment & Collins I had the opportunity to work on and assist on some new packaging concepts for Pabst Light, a lighter and healthier option to their well loved and known Pabst Blue Ribbon beer.

Pabst had approached us hoping we could help to revamp their old Pabst Light packaging to compete with other light beer brands on the shelves, There were a lot of elements they were liking from other brands that they were hoping to see incorporated into these concepts, and here were a few that were heavily considered by them.