Pabst Light Packaging Rebrand (Rayment & Collins)

As a designer at Rayment & Collins, I assisted in developing new packaging concepts for Pabst Light, a lighter alternative to the iconic Pabst Blue Ribbon brand. The goal was to refresh the packaging and create stronger shelf presence while maintaining key brand elements. Through concept exploration and visual development, I created new packaging directions that incorporated the signature Ribbon and wordmark while exploring approaches inspired by current category trends and the client’s vision.

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