Pabst Strong Iced Tea Retro Rebrand (Rayment & Collins)

As a designer at Rayment & Collins, I had the opportunity to help develop a retro-inspired brand refresh for Pabst Strong Iced Tea. The goal was to create a dynamic and playful visual identity that would help the product stand out within the competitive ready-to-drink beverage market. What began as a simple header design evolved into a broader rebrand, extending across promotional materials and creating a cohesive new look for the product.

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